Read Online Let’s Prehend: A Manual of Human Ecology and Culture Design Kindle
More people than ever before are seeking to live meaningful lives and expressing that in their economic decision-making. We are changing what we buy and from whom, how and where we work, what we do with our capital and how we design and run our organisations. The Meaningful Economy is an emerging megatrend and a new lens through which companies and entrepreneurs can look to create value. In short, meaning is a new currency.For individuals, it heralds the emergence of an economic system which supports ever more people living meaningful lives through their economic choices. For businesses and entrepreneurs, it is a new lens through which to look for value creation. And how equally the absence of meaning is a threat to successful businesses today. For societies at large, the rise of the Meaningful Economy offers the potential for human progress and the accelerated achievement of the UN Sustainable Development Goals. Mark Drewell and Björn Larsson’s ground-breaking insights are laid out in a compact accessible format, with supporting full-colour diagrams and photos. Backed by big data, they have shaped a story for our times. They show how beneath the surface and amid the sense that is shared by many that our economic system is broken, we are reaching a tipping point towards a new narrative where people are using their economic power to create a more positive future.--'Finally, a framework for our economic future that we can all embrace. A must read for everyone in business and politics.'Richard Barrett, Chairman & Founder, The Barrett Values Centre, Former Values Co-ordinator, World Bank--'Already a reality for some, the Meaningful Economy is a compelling prospect for all of us.'Geoff Tudhope, Partner, Fortune 500 CEO Advisors, Merryck & Co--'The Rise of the Meaningful Economy is transformational. It showcases what is about to become the new normal. Those who understand that meaning is a new currency, will have first mover advantage and can authentically build deep trust attracting the best customers, employees and investors for the long term. 'Misa Lukic, Regional CEO, Publicis One--'The Rise of the Meaningful Economy is bulls eye in putting words to what I personally experienced working with our global leaders from all continents and sectors (corporate, political, civil society and philanthropists). They came together, year after year, because of shared values in the emerging Meaningful Economy. The Rise of the Meaningful Economy offers powerful insights for corporations to find new ways to create value. It also provides new perspectives for the wealthy and the influential on how to use their resources for the benefit of everyone.'Marilia Bezarra, Former Commitments Director, Clinton Global Initiative-- 'The Rise of the Meaningful Economy will wake you up to the new business paradigm that is rapidly emerging. It will make you think in ways you had not thought before about the market and our roles in it as consumers, entrepreneurs and investors. Ways that will be important, not only for the survival of any business, but also for the survival of our society and of our planet.'Tomas Björkman, Founder Ekskäret Foundation, Former Chairman EFG Investment Bank & Author, The Market Myth--'The Rise of the Meaningful Economy is a provocative thought-leadership report that foretells the future that is nearly upon us. In a coherent way, the report ties together what I feel intuitively is happening in the world right now. It offers a sound platform of ideas and analysis about bringing meaning to economic life, followed up with tangible examples of trends, behaviours and organizations we can readily understand. This writing invites us into deeper reflection, further debates, iterative thinking, and experimentation.' Richard Woo, CEO, The Russel Family Foundation
